Demographics

Viewer Traffic

• Indoor restroom advertisements generate as many as 15,000 gross viewer impressions per month.

• Average CPM (cost per thousand viewers) is $3.33.


RESEARCH SUPPORTED

All relevant studies conclude that the ability of restroom advertising to target certain groups by age, gender, income level, or lifestyle are its greatest strengths over other available media. Arizona State University Study Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.


Rice University Study

Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions. On average, females spend 1.45 minutes and males spend 1.35 minutes.


Market Intelligence Media Research

When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate.


Audience Lifesytle Facts

  • College graduate - 59%
  • Used a major credit card in the past six months - 49%
  • Shopped major retailers in the past six months - 27%

Audience Activities

  • Visit a movie theatre - 66%
  • Visit a health club - 45%
  • Access to the internet - 35%